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Thursday, July 27, 2006

LAN introduces flat beds in business and new economy class


LAN – OneWorld – Chile

LAN of Chile has started introduced a new Premium Business Class product on its Boeing 767-300 fleet that operate long haul flights to North America and within South America.
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“ This will incorporate the new full-flat, 180-degree recline seats, which are only available from a select group of airlines in the world, offering passengers greater comfort for sleeping in a completely full-flat horizontal position. Down comforters and soft pillows create a true bed experience, and dividing panels between seats offer maximum privacy during the flight.”
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Interiors and inflight entertainment have also been upgraded:
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The inflight entertainment also reaches a superior level with larger 15.4-inch individual video monitors that offer high definition and widescreen, and an updated audio-visual content with an audio and video on demand system that allows passengers to choose from eight films and 20 short programs with the ability to fast-forward, rewind or pause selected films. In addition, there are 14 interactive video games and a true musical library with 100 CDs to choose from and enjoy with quality digital sound from the latest generation in advanced noise-canceling headsets that notably reduce the external noises of the cabin, producing a pleasant sensation of privacy.The aircraft interior has also been modified, offering a larger space and improved lighting. Other elements of the new service, including such items as dishes, glasses and serving trays, among others, have been redesigned with the new modern and elegant style consistent with the new Premium Business service.”
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All in all, this should lift LAN’s Business Class product above that of all current carriers in North and South America. It is great to see another airline introducing truly lie flat seats in business, not angled flat seats like others have been introducing. This does mean LAN is leaping ahead of most of its competition. Hopefully it will justify a rating increase from 3 stars soon.
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Economy Class is also being upgraded with new seats and seatback video screens:
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This transformation of the Boeing 767-300 fleet also includes improvements in economy class with the objective of making a more pleasant travel experience. It includes new seats with larger individual video monitors with high definition and widescreen in each seatback. Passengers are now able to directly choose from various audio and video on demand programming options using an easy touch screen menu or remote control. The new economy seats also have an increased recline with forward-sliding cushions that offer a greater sense of comfort. Adjustable headrests, as well as increased space for personal carry-on items and cup holders at each seat, and new dishes, carpeting and other items such as pillows and blankets are also available.”
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Hopefully, LAN will extend this to other long haul aircraft, such as the Airbus A340s for flights to New Zealand/Australia and Madrid. Nevertheless, LAN has definitely positioned itself as the premier South American airline, and this indicates that it is shifting from having a first and business class, to having a more upmarket business class for premier travellers.
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More details here
and an interactive display of the new business and economy classes is here.

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