The first airline in the world to introduce a truly lie flat business class seat (horizontal) has now upgraded its seat to be longer and wider, with more privacy.
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BA's new club world is easiest seen in the website http://www.newclubworld.com
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It is to be rolled out on all of its 747s and 777s in the next 18 months, and is definitely a step forward. From appearances the seats look more comfortable and spacious, and will help given Virgin Atlantic and others a run for their money - though - from appearances, it looks like Singapore Airlines' new business class product will be a more comfortable seat (although remember Singapore Airlines is not yet retrofitting its 747s and current 777s with the new seating).
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So there you have it - the second generation of lie flat bed seats, we will see what Virgin Atlantic does in response.
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