In response to Air NZ, Qantas has also decided to target the premium market on domestic services. In October 2007 it announced it would introduce its "Cityflyer" brand, which it uses in Australia, to revitalise its profile in the NZ domestic market, a market that some thought it might vacate given the arrival of Pacific Blue, and insider knowledge that indicates it has always lost money on NZ domestic routes.
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Qantas has launched its upgraded service. It is catching up with Air NZ introducing self service checkin, online checkin, as well as enhancing on board service with complimentary morning papers and the reintroduction of on board food and drinks services, with a complimentary bar after 4pm.
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Qantas is offering:
- Complimentary hot breakfast snack or fresh fruit;
- Complimentary cocktail snacks from 4pm to 7.30pm with free wine, beer and soft drinks;
- Inflight entertainment (audio over headsets and a video programme);
- Minimum 1000 frequent flyer points for every flight, regardless of fare paid.
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In addition, Qantas is refurbishing the interior of its Boeing 737s and the domestic Qantas Club lounges at Auckland, Wellington and Christchurch, two of which haven't had serious investment since the Ansett days. The Wellington-Christchurch route is also seeing the return of Qantas.
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Perhaps the two premiums Qantas offers over Air NZ are frequent flyer points on every flight, and inflight entertainment. The race is on to see how customers react to what is the SECOND generation of quality domestic airline service in New Zealand, and which airlines will be the winners.
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