Finnish based subsidiary of SAS, Blue 1, is introducing a short haul business class product showing once again that the European airline sector is moving full circle into upgrading service standards on board flights.
Blue 1 Premium replaces the Economy Extra product and includes the usual premium checkin, fast track security, lounge access, full hot meal and bar service, with fully flexible tickets. It claims to be up to 30% cheaper than competitors and has first been rolled out on services to London using the newly acquired refurbished Boeing 717s (the replacement to the MD80).
Seating is 3-2 in both economy and Premium, although it is unclear if the middle seat of the 3 will be blanked out as is standard in competing European business classes.
Blue1's main competitor is Finnair and so is clearly aiming at gaining more high yield business travellers.
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